Online

Online

A measurable part of the live radio audience

Airplay Live reads a station's concurrent online audience every five seconds. That creates a continuous record of how listening moves through a day and how the audience changes over longer periods.

Live audience shape · Dance UK
TodayWeekdays average
Concurrent audience today against the station's typical weekdays pattern.
Six-month audience trend
Average concurrent audience on Dance UK, shown as a longer-term reference.

The scale varies by market and by metric. What does not change is that online delivery is now a material part of live radio listening. The figures below use different denominators, so they are context, not a ranking.

Share of listening time
14%US · AM/FM time
30.3%UK · radio time
Different denominator · weekly reach 44.3% UK · online route People reached, not share of listening time.

Europe: material, measurable, not one number.

National sources describe online listening in different ways. The figures below all show meaningful online delivery, but the definitions are market-specific. Read the label and period with the percentage, not just the percentage itself.

MarketFigureMeasurePeriod
UK 30.3% online share of radio time Q2 2026
Netherlands 34.3% IP share of radio time Jul 2026
France 27.1% digital-support share of radio volume Jan–Mar 2026
Denmark 19.0% NET share of radio time 2023
Ireland 10.0% connected-device share of radio time Apr 2025–Mar 2026

Sources: RAJAR · NMO/Audify · Médiamétrie · Danish Ministry of Culture · Radio Centre Ireland / JNLR

Same service. Not automatically the same audience.

Online listening is usually another route to the same live station. That gives Airplay Live a direct view of behavior from the station's engaged online-stream audience. It does not make that audience a demographic mirror of the full terrestrial audience.

The useful read: treat the stream as a within-format leading indicator. It shows what this audience did while the station was on, but it does not replace ratings or callout.

UK · route reach

44.3%

Weekly online reach in RAJAR Q2 2026. That is people reached, not online share of time.

Finland · overlap

~92%

Implied FM use among weekly netradio users in a 2023 survey. Market-level, derived and rounded, not same-station proof.

Who listens online? There is no single profile.

Public route studies point to working-age and higher-socioeconomic concentration in some markets, while other data show broad adult use. These are market-level signals, not a universal online-radio demographic.

30-49Germany · highest online-audio reach
35-59France · stronger digital-support reach
CSP+France · 26.7% daily reach
51%UK commercial IP hours male
39%Finland · weekly netradio, 16-64

Read the number with its denominator.

Three common numbers can describe three different things. Keeping them separate matters more than making them look comparable.

ReachPeople who used the route during a stated period.
ShareA proportion of listening time or measured radio volume.
SessionsTechnical connection events. Sessions are not people.

And "digital" itself can include DAB, connected devices, replay or podcasts depending on the market. Airplay Live keeps those definitions separate rather than flattening them into one online-radio number.

Research basis: European online-radio evidence synthesis. Public figures shown here are rounded for presentation; the source document carries periods, definitions, caveats and the full register.

What this gives Airplay Live.

Airplay Live does not claim to measure the whole station audience. It continuously observes the station's engaged online-stream audience and measures how that audience responds while content is on air.

Ratings tell you how many listened. Research tells you what a sample says. Airplay Live adds what this audience actually did.

See how the signal is measured →